Brian M. Fraley

Brian M. Fraley is the owner and chief strategist for Fraley Construction Marketing, a marketing communications consultancy with a unique focus and understanding of the construction industry. He has served this niche market for more than 20 years. Brian is active on Linkedin, Twitter, Google+, and regularly contributes to various trade publications and blogs.


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Positioning is a marketing strategy that is foreign to most general contractors. However, it plays a major role in their ability to generate the right leads, differentiate and win new business. Most general contractors discuss aspects of positioning along the way, but lack a comprehensive approach. This ultimately leads to time and money wasted on pursuing the wrong clients and project types.

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