The construction industry is staring down the barrel of a decades-old talent shortage. There is no clear answer to the problem. The only thing certain is that firms will continue to compete fiercely to attract and recruit talent.
Brian M. Fraley
Positioning is a marketing strategy that is foreign to most general contractors. However, it plays a major role in their ability to generate the right leads, differentiate and win new business. Most general contractors discuss aspects of positioning along the way, but lack a comprehensive approach. This ultimately leads to time and money wasted on pursuing the wrong clients and project types.
A strong brand can give construction firms a great deal of leverage from a pricing standpoint. It can increase a firm’s competitive edge, pricing power, timeliness of payment and even tolerance of change orders.
There is a marketing tool in today’s world that has stumped the construction industry. It’s called Twitter. Use the following tips to demystify this social media platform and lay down a foundation for using this powerful tool to build your firm’s reputation and generate leads.