With the nation in recovery, new commercial construction under way and consumer spending on the uptick, investment in human resources is growing. Companies are starting to loosen the stronghold on hiring freezes initiated during the plummeting economy, and hiring managers and recruiters across the country are on the lookout for talent.
Lida Citroën is the author of “Your Next Mission: A personal branding guide for the military-to-civilian transition” and principal of LIDA360, a consulting firm that helps create effective market positioning through the use of brand strategies. She regularly presents at conferences, events and programs, teaching transitioning veterans how to understand their unique value and market them to future employers. Citroën is also an active member of Employer Support of the Guard and Reserve (ESGR) and works closely with Wall Street Warfighters Foundation (WSWF). For more information, visit http://www.yournextmissionbook.com.