Lida Citroën

Lida Citroën is the author of “Your Next Mission: A personal branding guide for the military-to-civilian transition” and principal of LIDA360, a consulting firm that helps create effective market positioning through the use of brand strategies. She regularly presents at conferences, events and programs, teaching transitioning veterans how to understand their unique value and market them to future employers. Citroën is also an active member of Employer Support of the Guard and Reserve (ESGR) and works closely with Wall Street Warfighters Foundation (WSWF). For more information, visit