Anyone who studies history understands that to look back is to look forward, and it seems construction technology follows suit. As construction is rapidly moving into a digital-first world, companies are seeing major shifts in the ways technology helps them streamline practices, reinvent personnel and equipment management and even use virtual and augmented reality to ideate, construct and maintain their buildings. The speedy pace of innovation has heads spinning, often leaving companies feeling a sense of fear from a lack of control.
As communities shift their focus to building “smarter” cities, a huge opportunity exists in the construction industry. In fact, 37 percent of municipal leaders prioritize “smart buildings” as an area for future investment, according to Smart City/Smart Utility, a 2017 Strategic Directions Report by Black & Veatch.
Every year it seems that a new “silver bullet” software package emerges, promising to automate critical marketing practices to increase sales. Because field sales alone cannot possibly maximize revenue across all accounts, a software solution may seem like a cost-effective way to support uncovered or underserved accounts. As a result, many businesses now use some form of marketing automation software—either a standalone program or as a part of a CRM system.
A walk through any construction site reveals the significant, transformative impact of today’s technology. Mobile has become ubiquitous and mandatory. Continue »