Industry analysts are optimistic about the construction industry, as non-residential construction spending is forecast to jump by 8.3 percent in 2016 and by 6.7 percent in 2017.
Industry analysts are optimistic about the construction industry: Nonresidential construction spending is forecast to jump 8.3 percent in 2016 and 6.7 percent in 2017.
Prepare Now to Meet 2017 Sales Goals A Clear Vision for Can Help Construction Contractors Increase Profits
Top business leaders know the importance of finishing the year strong and building plans for strong execution—beginning right out of gate in January. Successful companies are focused on being ready to start the new year with a clear vision of success and a focus on the first quarter.
Use Keywords to Drive More Customers to Your Website Learn Simple Ways Construction Contractors Can Improve Their Online Presence
Regardless of a contractor’s trade, its website is meant to drive consumers to purchase from the business. If a company’s website is suffering from low traffic and consumer visibility, so will its business. How does a company change this? Most contractors know how to provide the service, but not how to generate traffic for their websites.
Annual sales planning is a process that cannot happen at a regular sales meeting or during a staff meeting. It requires careful planning to ensure the process is thorough and comprehensive.
Positioning is a marketing strategy that is foreign to most general contractors. However, it plays a major role in their ability to generate the right leads, differentiate and win new business. Most general contractors discuss aspects of positioning along the way, but lack a comprehensive approach. This ultimately leads to time and money wasted on pursuing the wrong clients and project types.
Strategic marketing is essential to any company’s growth and success. Without a solid marketing plan, companies move aimlessly throughout the marketplace, instead of actively pursuing strong leads and promising opportunities.
For every firm, big or small, marketing is a must-have business strategy. Unfortunately, most businesses in the construction industry don’t really have a marketing strategy. Instead, construction firms primarily focus on advertising.
Even in good times, building product manufacturers face a myriad of challenges throughout the specification process. Large-scale construction projects come with many obstacles and roadblocks to the sales representatives tasked with gaining product specification. First, consider that projects of all scales are happening simultaneously across the country, making finding the right projects for the product very difficult.
Email is by far one of the best digital marketing solutions to have in your toolbox. However, this approach comes with plenty of room for error amid an industry rife with regulations, technology considerations and evolving best practices.
Every year it seems that a new “silver bullet” software package emerges, promising to automate critical marketing practices to increase sales. Because field sales alone cannot possibly maximize revenue across all accounts, a software solution may seem like a cost-effective way to support uncovered or underserved accounts. As a result, many businesses now use some form of marketing automation software—either a standalone program or as a part of a CRM system.
Sales methodologies in the building products market hasn’t changed much in the last 50 years. With the exception of sales reps now being armed with smartphones—and before that adopting the use of fax machines to transmit orders—the basic methodology and coverage model is still the same. The challenge is field sales alone are not enough. The model is not scalable across all types and sizes of customers, and is often relied on to a point that exceeds the law of diminishing returns.