As construction companies look to expand, it’s imperative that forward-thinking executives consider adopting modern approaches that transform business functions and drive growth. The availability of state-of-the-art technology and easy access to data provides construction companies of all sizes with unique solutions that allow them to grow exponentially.
Technology has drastically changed and improved all aspects of our lives over the course of the past 10 to 20 years. For building product manufacturers in particular, technology has significantly changed the way business is done. The technology behind the products has also changed; new compounds, materials and manufacturing methods have improved performance, strength and longevity of industry products. These new benefits must be communicated to potential customers through advertising and marketing.
Industry analysts are optimistic about the construction industry, as non-residential construction spending is forecast to jump by 8.3 percent in 2016 and by 6.7 percent in 2017.
Industry analysts are optimistic about the construction industry: Nonresidential construction spending is forecast to jump 8.3 percent in 2016 and 6.7 percent in 2017.
Prepare Now to Meet 2017 Sales Goals A Clear Vision for Can Help Construction Contractors Increase Profits
Top business leaders know the importance of finishing the year strong and building plans for strong execution—beginning right out of gate in January. Successful companies are focused on being ready to start the new year with a clear vision of success and a focus on the first quarter.
Use Keywords to Drive More Customers to Your Website Learn Simple Ways Construction Contractors Can Improve Their Online Presence
Regardless of a contractor’s trade, its website is meant to drive consumers to purchase from the business. If a company’s website is suffering from low traffic and consumer visibility, so will its business. How does a company change this? Most contractors know how to provide the service, but not how to generate traffic for their websites.
Annual sales planning is a process that cannot happen at a regular sales meeting or during a staff meeting. It requires careful planning to ensure the process is thorough and comprehensive.
Positioning is a marketing strategy that is foreign to most general contractors. However, it plays a major role in their ability to generate the right leads, differentiate and win new business. Most general contractors discuss aspects of positioning along the way, but lack a comprehensive approach. This ultimately leads to time and money wasted on pursuing the wrong clients and project types.
Strategic marketing is essential to any company’s growth and success. Without a solid marketing plan, companies move aimlessly throughout the marketplace, instead of actively pursuing strong leads and promising opportunities.
For every firm, big or small, marketing is a must-have business strategy. Unfortunately, most businesses in the construction industry don’t really have a marketing strategy. Instead, construction firms primarily focus on advertising.
Even in good times, building product manufacturers face a myriad of challenges throughout the specification process. Large-scale construction projects come with many obstacles and roadblocks to the sales representatives tasked with gaining product specification. First, consider that projects of all scales are happening simultaneously across the country, making finding the right projects for the product very difficult.