MarketingMore Like This

Technology has drastically changed and improved all aspects of our lives over the course of the past 10 to 20 years. For building product manufacturers in particular, technology has significantly changed the way business is done. The technology behind the products has also changed; new compounds, materials and manufacturing methods have improved performance, strength and longevity of industry products. These new benefits must be communicated to potential customers through advertising and marketing.

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MarketingMore Like This

Regardless of a contractor’s trade, its website is meant to drive consumers to purchase from the business. If a company’s website is suffering from low traffic and consumer visibility, so will its business. How does a company change this? Most contractors know how to provide the service, but not how to generate traffic for their websites.

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MarketingMore Like This

Positioning is a marketing strategy that is foreign to most general contractors. However, it plays a major role in their ability to generate the right leads, differentiate and win new business. Most general contractors discuss aspects of positioning along the way, but lack a comprehensive approach. This ultimately leads to time and money wasted on pursuing the wrong clients and project types.

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Business DevelopmentMore Like This

Even in good times, building product manufacturers face a myriad of challenges throughout the specification process. Large-scale construction projects come with many obstacles and roadblocks to the sales representatives tasked with gaining product specification. First, consider that projects of all scales are happening simultaneously across the country, making finding the right projects for the product very difficult.

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