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Construction: A Leading Industry for GPS Fleet Tracking Technology

Construction is among the leading industries in the adoption of GPS fleet tracking technology, according to a new survey sponsored by GPS Insight. Companies’ reasons for not yet adopting the technology include budget limitations, the need to do more research and a lack of conviction that it will help them. More than half believe the technology will be standard within three years.

The online survey garnered 500 responses from subscribers of Automotive Fleet Magazine and Government Fleet Magazine. The results were analyzed in the Fleet Management Technology Report.

The overall adoption rate of GPS tracking technology is 45 percent, according to the survey, meaning that more than half of fleet managers have not adopted it. Of the six industries the survey broke out – delivery, construction, government, utilities, service and manufacturing – construction had a 50 percent adoption rate, which was only surpassed by delivery at 56 percent. Manufacturing ranked lowest in adoption rates at just 25 percent.

Overall, the larger the fleet size, the more likely it was that the company adopted the technology, from 25 percent for fleets with 25 or fewer vehicles to 58 percent for fleets with 350 or more vehicles. More than half (57 percent) believe GPS fleet tracking technology will be a standard tool for fleets within the next three years.

Managers said they see the benefits of the technology, but also named three features on their wish list: driver scorecards, maintenance service and cost tracking features, and better integration with existing back-end software.

Fleet managers reported their three biggest challenges are fuel costs and consumption, maintenance and repairs, and buying or replacing equipment. Ninety percent of respondents said it was important to have complete insight into fleet operations, and 84 percent said GPS tracking helped them manage their fleets. They said the technology helped them decrease fuel consumption and improve productivity, vehicle maintenance, routing and customer service.

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