A customer relationship management system (CRM) will not transform a business without the buy-in of key players. Higher ups, sales and marketing teams need to actually want to use the CRM and collaborate together to make the process work within an organization. Continue »
Matt Greener is VP of Marketing at Modus, the team behind the fast growing enterprise sales enablement platform App Data Room. As a B2B marketing executive and consultant to businesses and entrepreneurs with a focus on digital, Matt has spent more than 15 years learning and applying his unique mix of strategic and tactical skills to grow companies.
Enhancing customer relationships is a key piece of any marketing plan, and developing these relationships takes time. Great precision is needed to cultivate meaningful, long-lasting customer relationships. Continue »